Shopify Store Health Audit
Your store has a problem you can't find by looking. This Shopify store audit finds it. Six areas, prioritized action plan, 72 business hours.
Your store looks fine. Sales are okay. Traffic is steady.
But something is off and you can't find it by looking.
The abandoned cart rate is higher than it should be. Conversion has been flat for two quarters. A few customers have mentioned checkout was confusing. You've added and removed apps and nothing has clearly moved the numbers.
This Shopify store audit covers six areas: speed, conversion flow, app stack, SEO structure, abandoned cart setup, and theme code quality. Delivered as a prioritized action plan in 72 business hours.
What the Shopify Store Health Audit Reviews
1. Speed and Core Web Vitals
The full Speed Audit is included. LCP, CLS, INP measured via PageSpeed Insights (mobile and desktop), GTmetrix waterfall, app bloat, and redundant scripts. Every performance issue ranked by impact.
2. Theme Code Quality
We review the theme code for structural issues that affect performance and maintainability. Leftover code from old customizations, JavaScript running on every page when it's only needed on one, CSS bloat from deprecated sections. These accumulate over time and never reveal themselves through the front end.
3. Shopify App Stack Audit
We audit every installed app: apps that are installed but inactive yet still loading scripts, apps that duplicate functionality, apps with known performance issues or checkout conflicts, and apps you're paying for but not actively using. The average Shopify store has 6 apps that could be removed without losing functionality.
4. Conversion Flow Review
We walk the full purchase path as a customer — homepage, collection pages, product pages, cart, and checkout. This is a Shopify conversion audit looking for specific blockers with identifiable fixes, not a UX opinion exercise. Is the value proposition clear above the fold? Does the product page answer the questions that stop people from buying? Are there friction points before checkout?
5. Abandoned Cart and Email Capture
Whether abandoned cart emails are configured and triggering correctly, timing of cart abandonment sequences, email capture setup (popup timing, offer, and delivery), and whether captures are flowing into your email platform. A misconfigured abandoned cart sequence is one of the most common revenue leaks we find — quiet, invisible, and costly.
6. Basic SEO Structure
Meta titles and descriptions (present, correctly formatted, keyword-relevant), H1 structure (one per page, correct hierarchy), canonical tags (no duplicate content issues from collections or filters), and image alt text (present and descriptive).
What You Get Back
A prioritized action plan delivered in 72 hours:
- ✓ Every issue found across all six areas
- ✓ Ranked by impact on revenue or risk
- ✓ Specific fix for each issue — not vague recommendations
- ✓ Difficulty rating: self-service, developer needed, or service change required
The format is designed to be immediately actionable. You can hand it to your developer or work through it yourself. The issues are specific, not vague.
Four Hidden Issues. One Week to Fix. Conversion Rate Recovered.
Mert runs a supplement brand. He came to us after his conversion rate had been declining for three months. He'd checked his ad creative, his product prices, his competitors. Nothing explained the decline.
The store health audit found four issues that together explained most of it:
- His abandoned cart emails weren't sending. The Klaviyo integration had broken after a Shopify update six weeks earlier. Every visitor who added to cart and left was getting nothing.
- His checkout required phone number as a mandatory field. On mobile, this adds friction at the last step. He'd added it when setting up an SMS app two years prior and forgot it was there.
- Three product pages had duplicate H1 tags from a bulk edit — not a direct conversion issue but affecting rankings for those products.
- His cookie consent banner was blocking the add-to-cart button on certain mobile viewports — a CSS overlap introduced by a theme update.
None of these were visible from the front end on a normal visit. The audit found all four.
Estimated revenue recovered in the first month from the abandoned cart sequence alone, once reconnected.
Who This Is For
The Shopify store audit is the right starting point if you're looking for a Shopify CRO audit or store health check and any of these apply:
- Something is clearly wrong but you can't identify it
- You're preparing to launch a significant ad campaign and want to verify the store is ready
- You're thinking about starting a retainer and want a clear picture before committing
- You've just acquired a store and need to understand its condition
- Your conversion rate has been declining and you've exhausted the obvious explanations
It's also the recommended first step before starting a Growth Retainer. New retainer clients who start with an audit begin month one with a clear priority list rather than spending the first two weeks in discovery.
What's Not Included
Like all our audits, the Store Health Audit does not include implementing any fixes. You receive the diagnosis and the plan. What happens next is your call.
If you want us to implement after the audit, we quote that separately based on what the audit finds. The audit makes that quote accurate.
If the audit reveals the store needs more than fixes — if the problems are structural and a new Shopify store build is the right answer — we'll say so clearly in the report. A Shopify conversion audit and app stack audit sometimes reveal that patches won't move the needle.
Speed Audit vs Store Health Audit
If you already know the problem is speed, the Speed Audit is the right choice. If you're not sure where the problem is, the Store Health Audit is worth the extra $100.
| Speed Audit | Store Health Audit | |
|---|---|---|
| Price | $199 | $299 |
| Delivery | 48 hours | 72 hours |
| Core Web Vitals | ✓ | ✓ |
| App bloat | ✓ | ✓ |
| Theme code review | — | ✓ |
| Conversion flow | — | ✓ |
| Abandoned cart check | — | ✓ |
| SEO structure | — | ✓ |
Frequently Asked Questions
What does the Shopify store audit cover?
Six areas: speed and Core Web Vitals, theme code quality, app stack audit, conversion flow review (homepage through checkout), abandoned cart and email capture setup, and basic SEO structure. Delivered as a prioritized action plan in 72 business hours.
Does the audit include implementing fixes?
No. You receive the diagnosis and the prioritized action plan. What happens next is your call. If you want us to implement after the audit, we quote that separately based on what the audit finds.
What is the difference between the Speed Audit and the Store Health Audit?
The Speed Audit ($199) covers performance only: Core Web Vitals, LCP, app bloat, and redundant scripts. The Store Health Audit ($299) covers all of that plus theme code quality, conversion flow, abandoned cart setup, and SEO structure — a complete picture for $100 more.
When should I do a Store Health Audit vs. a Speed Audit?
If you already know the problem is speed, the Speed Audit is the right choice. If you're not sure where the problem is — or if something is off and you can't identify it — the Store Health Audit is worth the extra $100.
Find What's Wrong. Fix It. Move On.
$299. Complete Shopify store audit across six areas. Prioritized action plan in 72 business hours.
Questions about which audit fits your situation? Get in touch.